Nov 25, 2017

Predatory comments prompt YouTube ad suspension

Mars, Lidl, Adidas and others have pulled all advertisements from YouTube after some were found next to clips used by predators to target children. Adverts would not return until it was sure YouTube had put safeguards in place, it added. The investigations found that clips posted innocently by young children on YouTube had attracted attention from predatory adults who left obscene comments and made sexually explicit requests. YouTube has responded to the twin investigations by shutting accounts used to make predatory comments and by turning off comments on thousands of videos. The ad suspensions come only days after YouTube unveiled new measures that were supposed to limit the spread of sexualised and violent content.

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