Dec 12, 2017

Apple and Shazam sing the same tune

Apple first gave Shazam a lifeline almost a decade ago. Now, the buyout by Apple will finally take the pressure off Shazam to find a durable business model. For Apple, Shazam would be a useful source of historical data about listening habits - the secret sauce of the streaming industry. "Apple isn't buying Shazam for music. Instead, Shazam is an augmented-reality play," Neil Cybart, an Apple analyst, said in his Above Avalon email newsletter on Monday. Now, a decade after the iPhone launched, perhaps Shazam is joining Apple at just the right moment to help invent whatever comes next.

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