Dec 11, 2017
Apple Shazam: Why is the US company buying the music app?
Why has Apple confirmed it is "Combining" its business with that of the smaller London company? With growing competition between Apple Music and Spotify - which also ties into Shazam - Apple may have felt the need to secure the service rather than risk its Swedish rival or some other company buying it first. Apple has said that Shazam is a "Natural fit" for its streaming music platform. Apple has long portrayed itself as a company that goes the extra mile to protect its users' privacy, so it would presumably reject the idea of allowing a third-party to run an always-listening service on its devices. Perhaps some of Shazam's audio-recognition technology might provide a quick fix, or at the very least Apple might believe it could add extra capabilities in the future.
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