Jan 23, 2018

Advertisers urge Facebook and Google to set up standards body

A group of the UK's biggest advertisers has called on Facebook and Google to establish an independent body to regulate and monitor content on both of their platforms. Phil Smith, the director-general of the Incorporated Society of British Advertisers, said the two technology companies should adopt common policies over the detection, monitoring and removal of inappropriate content. Google and Facebook should "Thrash out some common principles" over content moderation and removal that could be adopted and enforced by an independent body, which they would fund, he said. Last year Germany introduced fines of up to €50m for companies that do not remove hate speech or fake news within 24 hours of receiving a complaint and Theresa May, the UK prime minister, has called on technology groups to remove terror-related content within two hours of it appearing online. Many big UK advertisers left YouTube in March last year when it emerged that ads from well known brands had run alongside jihadi videos and other extremist content.

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