Feb 14, 2018

Dyson bets on electric cars to shake up industry

The former RAF base's current inhabitant, Dyson, is embarking on its own adventure fraught with peril: a £2bn project to develop and build electric cars from scratch. Sir James expects China to be the company's largest market for its cars - something that would by implication favour one of the Far Eastern nations where Dyson currently has manufacturing operations, such as Singapore or Malaysia. "Whether you're a Dyson or a Toyota it takes 18 months to tool for headlights," says one person who has worked with Dyson on its project, while selecting suppliers can also take up to two years. Dyson aims to lean less heavily on suppliers than traditional carmakers, partly because of a penchant for making components in house, and partly because electric cars contain substantially fewer bits than their combustion engine counterparts. As a maker of domestic appliances, Dyson does have long experience of running a global supply chain and manufacturing operations - something that has caused significant problems for fresh industry entrants such as Tesla.

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