Feb 7, 2018
Poundland 'naughty' elf ad deemed 'irresponsible' by regulator
A Poundland ad campaign that featured innuendo and depictions of sexual acts has been deemed "Irresponsible" by the Advertising Standards Authority. Poundland's initial response to the complaints had been to state that the elf campaign was based on humour and double entendres, according to the ASA. The retailer also pointed out that Twitter and Facebook had policies that were designed to prevent under-13s from creating accounts on the websites. The ads were "Irresponsible and likely to cause serious or widespread offence", said the ASA, which also revealed it had received 85 complaints about the Poundland campaign. In December, Poundland removed a box of Twinings tea bags from one of the ads after the tea maker complained that the picture "Misuses our product". Poundland has been told that the images concerned must not appear again in their current form.
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