Mar 26, 2018

Apple Music's Jimmy Iovine says streaming services are 'too similar'

Apple Music executive Jimmy Iovine says streaming services are too similar - and need to diversify to survive. "The streaming services are all charging $9.99 and everyone has the same music," he told the BBC. "And it's really nice. You get whatever song you want, you get your playlists - but there's got to be more interaction between the artist and the audience." Iovine, who produced records for Bruce Springsteen and U2 before founding Beats headphones and joining Apple, argues that streaming sites are still too limited in their scope. After Apple bought Beats, you ended up in the streaming business. The problem the artists have is not with the streaming services.

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