Mar 24, 2018

Baselworld: Tag Heuer chief takes swipe and his industry

Jean-Claude Biver, who runs watchmakers Tag Heuer, Hublot, and Zenith, said the smartwatch will boost his industry. Mr Biver, head of watches at French luxury goods giant LVMH, was instrumental in rejuvenating the Swiss industry in the 1970s and '80s. The entrepreneur also warned about the impact of a US-China trade war. Speaking during the Baselworld watch and jewellery fair in Switzerland, the global showcase for the Swiss industry, Mr Biver said Apple and Samsung should be invited to exhibit at the event. Mr Biver said on of the biggest challenges facing his industry is getting a new generation to buy traditional watches. The traditional watch makers should embrace Apple and Samsung rather than run away because they could learn so much, the industry veteran said.

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