Mar 22, 2018

Facebook warned 'enough is enough' by advertisers

Advertisers are telling Facebook that "Enough is enough" following a data breach that left millions of users' information open to exploitation. It has emerged that ISBA, a trade body which represents major UK advertisers, will meet Facebook this week. If it fails to provide assurances about the security of users' data, advertisers may spend money elsewhere. Consultancy Cambridge Analytica is accused of improperly using data from millions of Facebook users on behalf of political clients. Mr Kershaw, the boss of one the world's most recognised advertising agencies, told BBC Radio 4's Today programme: "I think that clients have come to a point, quite rightly, where enough is enough."

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