Mar 23, 2018
The unveiling at Baselworld, the huge annual watch jamboree in the Swiss city of Basel, was the biggest celebrity event of the show. Many critics of hybrid watches find them a turn-off because the analogue part of the movement - the heart of the watch that makes it work - was quartz. Priced at up to $3,800 it's not cheap, but the watch is aimed at traditional - and wealthy - lovers of luxury timepieces who are interested in also owning a connected product. "A watch with a traditional design evokes an emotion. Lovers of good watches are passionate about them. You don't throw away a good watch, even if it's broken," Mr Bernheim says. Although the traditionalists extol the artisanal qualities of Swiss watches, Mr Stas is quick to point out the smartwatch is a far from uncomplicated piece of machinery.
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