Mar 2, 2018
Sky without limits: the battle for the broadcasting powerhouse
Merging with rival British Satellite Broadcasting in 1990 stabilised its finances and its acquisition of Premier League football rights from 1992 brought in the customers as Sky turned the English game into a cash-rich contest for the world's best players. Subscribers could not get enough of the drama on the pitch and Sky became a profit machine under Sam Chisholm, the buccaneering Australian who Mr Murdoch entrusted with running the company during the 1990s. Sky has a large European customer base - since the £7bn acquisition of the Sky Italy and Germany business four years ago its subscribers have risen to 23m - and it has launched Now TV, a lower cost streaming service. Sky would give Disney or Comcast greater scale in content - it has in recent years increased the original series it produces such as Gomorrah and Babylon Berlin. They had not counted on a Disney-Comcast fight over Sky - or that Sky would seal a new Premier League deal that cost significantly less than its previous contracts.
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