Apr 4, 2018
Amazon adverts banned for 'misleading' customers over savings
Four Amazon adverts for electronic devices have been banned for "Misleading" customers over potential savings. The adverts, all from July 2017, highlighted savings of up £300 compared with recommended retail prices. Amazon said the saving for the TV had been calculated incorrectly but argued that the RRPs used in the other three adverts were similar to prices displayed on other retail websites or by sellers on Amazon Marketplace. An ASA statement read: "We told Amazon to ensure that future references to RRPs reflected the price at which the products concerned were generally sold, and to ensure that they held adequate evidence to substantiate their savings claims." An Amazon spokesman said: "Our customers come to Amazon and expect to find low prices and incredible deals, and we work hard to provide both all year long."
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