Apr 30, 2018

Sainsbury’s Coupe gives Yorkshire the lead over Amazon of Seattle

What is perhaps more remarkable is that these longstanding connections could make Yorkshire a bigger obstacle to the global ambitions of Seattle-based Amazon than anywhere else in the world. Not only does Mr Coupe's background make his deal a good cultural fit, it will also make "Sainsda" fitter for purpose than Amazon across the whole UK. He will be combining Sainsbury's with a business and its people that he knows well. Yorkshire has a huge lead on Seattle in general merchandise, online food, online clothes, and total market share. Mr Coupe was telling Bloomberg only last month that, on general merchandise, "We've got to compete with people like Amazon, and . . . we already have a big differentiator through our Argos business where we can get any one of 20,000 items to you in four hours, which is better than the service Amazon currently offers . . . we have click and collect in more than 200 stores and next year will roll that out to the vast majority of our real estate." One reason Asda-owner Walmart is giving up control and taking Sainsbury's cash is to focus on the threat it faces from Amazon in the US. Amazon's online ad revenue alone is equivalent to half the Yorkshire group's sales.

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