May 6, 2018

Facebook privacy: Survey suggests continuing US loyalty

Most Facebook users in the US remain loyal, despite the recent data sharing scandal involving a political consultancy firm, a poll suggests. Facebook admitted last month that the data of 87 million users had been improperly shared with the UK-based firm, Cambridge Analytica. A quarter of Facebook users said they used it less or had left it but another quarter said they used it even more. Asked if they were aware of their current privacy settings, 74% of Facebook users said they were, and 78% said they knew how to change them. Accused of using Facebook users' personal data to sway the outcome of the US 2016 presidential election and the UK Brexit referendum, Cambridge Analytica announced this week it was closing down.

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