Jun 29, 2018
Sports Direct pips Apple in global retailers' list
Eyebrows have been raised by an influential survey that ranks Sports Direct above tech titan Apple as a firm "Trailblazing in global commerce". In a new index of the world's top 30 international retailers, Mike Ashley's sports chain comes fourth. Mr Murray was keen to stress that it put Sports Direct among the world's most innovative retailers, although the compilers of the list said that wasn't quite what they were measuring. "So it's little surprise that recent history has shown UK retailers taking their propositions overseas." Robert Gregory, global research director of Planet Retail RNG, said the aim was to highlight how digital technology had changed the game for retailers, who no longer had to spend years building a network of stores in a country to reach shoppers outside their home market.
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