Jul 29, 2018

BT loses TV rights for 'ultimate fighting' and NBA basketball

BT is understood to have lost the rights to broadcast NBA basketball and UFC ultimate fighting after walking away from a bidding contest. "We won't bid any more than the rights are worth to us," a spokesperson for the telecoms giant told the BBC. The move comes weeks after BT lost the rights to Italian Serie A football. BT's sports channels will continue to show NBA Basketball until the end of October and UFC until 3 December. Mr Patterson led BT for 14 years and under his direction the firm established itself as a major sports broadcaster, with the rights to screen a significant number of Premier League games. Last month, Neil Wilson, chief market analyst for Markets.com, said BT's "Expensive move into football rights was a mistake", because it had failed to lead to a rise in new subscribers for the firm's TV offering.

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