Jul 11, 2018

Facebook scandal: Who are the firms selling your data?

What began with a look at the misuse of Facebook data has now has opened a window on the complex ecosystem of online advertising, and thrown light onto the opaque world of data brokerage. Data has been described as the "New oil" and data brokers play a huge role in extracting value from our personal information in all its forms. It involves diving into often complex relationships with data brokers and data analytics firms. In Facebook's case it had three data broker partnerships - with Acxiom, Experian and Oracle Data Cloud. Facebook has now said it will end this practice, which had been one of the key methods marketers used to link users' Facebook data about their friends and lifestyle with their offline data about their families, finances and health.

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