Jul 26, 2018

Vote Leave's targeted Brexit ads released by Facebook

The official Vote Leave campaign spent more than £2.7m on targeting ads at specific groups of people on Facebook - helping it to win the 2016 EU referendum. The 120 pages of documents appear to back up the findings of the Electoral Commission, which ruled last week that Vote Leave broke electoral law by working jointly with another campaign, BeLeave - something denied by both groups. Vote Leave made the most of then US President Barack Obama's intervention in the referendum campaign, when he said the UK would be at the "Back of the queue" for trade deals. Early on in the campaign, Vote Leave launched a giant data harvesting exercise through a competition to win £50m if you could correctly guess the result of all 51 games in the 2016 European football championship. The odds of winning the contest - which Vote Leave funded through an insurance policy - were calculated at one in 5,000,000,000,000,000,000,000.

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