Aug 8, 2018

Junk food advert ban for KFC and Kellogg's

Food giants KFC and Kellogg's have been told to remove adverts which promoted junk food to children, by the UK's advertising watchdog. The ASA found Kellogg's promoted a Coco Pops product, during a Mr Bean cartoon, likely to have been seen by children. Rules governing food advertising forbid promoting certain foods to children. The Coco Pops Granola ad appeared between episodes of the Mr Bean cartoon, during a section of programming specifically directed at children under 16. The ASA said that, although Coco Pops Granola was not a high fat, sugar or salt product, because the Coco Pops branding was synonymous with Coco Pops original cereal and with the Coco Pops range, it concluded the ad had effectively promoted the range.

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