Sep 25, 2018
Nike 'proud' of Kaepernick campaign
Nike's controversial ad campaign featuring Colin Kaepernick has sparked "Record" engagement and is driving sales, chief executive Mark Parker told financial analysts. Early analysis suggested the Kaepernick campaign has been a success for Nike. His action inspired other players to follow suit, but was attacked by Donald Trump and other conservatives, leading to heated debate in the US. Mr Parker said the firm feels "Very good and very proud" of the ad campaign. His positive tone extended into the discussion of the firm's quarterly results, which pre-dated the launch of the campaign. Nike said revenues in the period increased 10% year-on-year to $9.9bn. Profits jumped by 15% to more than $1tn, lifted in part by the firm's focus on direct sales, which allow it to cut out middlemen and command higher prices.
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