Sep 25, 2018
Tinder tests new feature for women in India
Tinder is testing a new feature in India that puts women in control of sending the first message to a match. Rival app Bumble, founded by Whitney Wolfe, who also co-founded Tinder, already has this new feature by default. Tinder's new control feature, My Move, had been tested in India for several months and may roll out worldwide, reported Reuters. In June, the Wall Street Journal reported that the platform in India had many more male users than female - although Tinder has never released these figures publicly. "By giving our female users the ability to exclusively send the first message if and when they want to, My Move provides women the autonomy to choose how to engage with their matches and empowers them to control their experiences," said Taru Kapoor, India's general manager for Match Group.
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