Nov 29, 2018
Facebook's UK political ad rules kick in
Facebook has started to enforce its tighter political advertising rules in the UK. The new rules were supposed to take effect on 7 November, but were delayed when journalists and researchers exposed flaws in the new system. Anybody placing political ads on Facebook must now verify their identity and location and prove who is paying for the advertisement. Political advertisements relating to candidates, elections, referenda and political causes are all affected by the new rules. Political ads will also be kept in a public record for several years. The new rules were delayed after news site Business Insider was able to buy an advert declared as "Paid for by Cambridge Analytica".
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