Nov 20, 2018

Father sues McDonald's over 'advertising' of Happy Meals

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Mr Bramante, a father of three young children, says he eats at McDonald's about once every two weeks on the urging of his children, according to the court documents. Quebec prohibits marketing to children under the age of 13, making it one of a handful of jurisdictions in the world to essentially ban all advertising geared towards children. There are three exceptions, with conditions, to Quebec's advertising law: for ads in children's magazines, for promoting a children's entertainment event, and for advertising via store windows, displays, containers, packaging and labels. In 2015, the US Children's Advertising Review Unit, a self-regulatory body, advised the company to focus its advertising on food and not its Happy Meal toys.

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