Nov 2, 2018
What is Mike Ashley's plan for the High Street?
The founder of Sports Direct seems intent on taking over the UK's High Streets. The deals have been bolted on to a business that traces its roots to 1982 when Mr Ashley started Sports Direct with one store and a £10,000 loan from his parents. The purchase of the Evans Cycles chain - where Mr Ashley admits he will shut half of the 62 shops - does fit with his plans for dominance in the field of sports. Mr Ashley has perhaps tried to define his own strategy through eye-catching slogans: The "Selfridges of Sport" for Sports Direct and the "Harrods of the High Street" for House of Fraser. Mr Ashley is finding opportunities at a time when analysts talk about a period of unprecedented turmoil on the High Street.
Make a complaint about Sports Direct by viewing their customer service contacts.