Dec 11, 2018

Brexit: More than £100K spent on Facebook and other ads for May's deal

The government spent almost £100,000 on Facebook adverts promoting Theresa May's Brexit deal before calling off a Commons vote on it, figures released by the US social media giant reveal. Facebook's ad library shows the UK government page spent £96,684 to promote 11 videos about the Brexit deal between December 2 and 8. Even more cash - between £10,000 and £50,000 - was spent on three separate adverts focusing on what the government says the deal means for trade, immigration and the economy. When people in the UK searched "What does the Brexit deal mean," they were likely to see one of two very similar looking paid-for posts by either the UK government or a group called 'Britain's Future' which opposes the deal from a pro-Brexit position. We know the government spent almost £100,000 on Facebook ads in the run up to the aborted vote on Mrs May's deal.

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