Jan 17, 2019

Hermes: Where the luxury giant is an industry outsider

Hermes is at this week's Salon International de la Haute Horlogerie watch fair in Geneva, where the display cabinets are weighed down with chunky timepieces as complicated as a Ferrari car. "We are one of the challengers to an industry that is 300 years old," says Laurent Dordet, who heads the watch division, La Montre Hermes. Ariel Adams, founder of the closely-read website ablogtowatch.com, says female fashion house watches - where the product is just one of many luxury items - have traditionally not been taken as seriously as those produced by firms that only make timepieces. Interestingly, Hermes has looked into the possibly of putting smart tech in watches, an area perhaps more attractive to male consumers. Just as Hermes is establishing itself as a serious watch player, does Mr Dordet think smartwatches threaten the mechanical industry?

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