Jan 7, 2019

HSBC sparks controversy with ad campaign

HSBC HSBC has been criticised for an advertising campaign that claims the UK "Is not an island". HSBC is yet to respond for a request for comment on the reaction. The campaign comes as HSBC is implementing changes to the way it operates in the UK. In August, the bank revealed it had shifted ownership of its Polish and Irish subsidiaries from London to France, ahead of Britain's exit from the EU. It plans to do the same for seven additional European units. In a bid to remain competitive, HSBC has been offering an upfront payment for switching to its current account. HSBC, which derives from the company's earlier name of Hongkong and Shanghai Banking Corporation, was founded in 1865 in British-ruled Hong Kong.

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