Jan 18, 2019
Spending on smartphones overtakes shopping centres
The data also found more people now shop online using a smartphone or tablet than in shopping centres. Why has smartphone shopping overtaken shopping centre shopping?More than a third of people surveyed said they believed online shopping provides better value for money than going in store. Forty per cent of respondents found it "Easier to compare prices" on their phones than in shopping centres. The ability to shop at any time is important for 64 per cent of people - at work and on a commute were both stated as common smartphone shopping locations. The lack of face-to-face customer service when shopping online means that for larger and more expensive items such as white goods, the in-store experience is still valuable.
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