Feb 22, 2019

Nike app for self-tying shoe comes undone

Nike/PA Nike's new self-lacing trainer, the Adapt BB, has fallen at the first hurdle after the Android app that controls the shoe has malfunctioned. Customers complain that the Android app only syncs with one shoe. The shoe can be controlled manually using two buttons on the side. One reviewer on Google Apps, Glenn Jeffries, wrote: "The software update had an error and now my right shoe won't charge or turn on!!!! To spend $350 on a pair of shoes and not have it to work is embarrassing." Nike claims it has reinvented the shoe lace - which "Dates back to 3500 BC, before Stonehenge or the Pyramids" - with its Adapt BB. Prior to the launch, Nike said: "Shoelaces: you had a good run. But we think we may have finally bettered you."

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