Feb 28, 2019
'Useless slimming pills face fake Amazon reviews' fine
A company that sold "Ineffective" fat-fighting herbal supplements is facing a $12.8m fine for allegedly buying fake reviews on Amazon. Cure had paid a now defunct website for positive reviews to push claims its pills helped weight loss, said the FTC. The company has also been told to stop making "False and unsubstantiated" claims about one supplement. The FTC said Cure had spent significant sums to get positive reviews on Amazon that had been "Fabricated" to seem as if they had come from actual customers. "When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules." The case is the first FTC settlement deal to centre on fraudulent Amazon reviews.
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