Mar 29, 2019

Facebook begins new EU political ads rules

Political ads appearing on Facebook in EU countries will be labelled to identify the advertiser, alongside information about who they are, how much they paid and who they targeted. All EU advertisers will need to be authorised in their country to run ads related to the European Parliamentary elections. It has also built a new tool to make it easy for people to find out about political ads. It will list all ads classified as relating to politics or issues, and they will be kept in an Ads Library for seven years. Similar rules have already been introduced in the UK, US and India, ahead of elections in each country.

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