Mar 22, 2019
Is Apple about to expand its TV business?
What is Apple's background in TV? Apple kicked off its TV ambitions in 1993 with Mackintosh TV, which didn't get very far. Apple has built up relationships with major movie studios and TV networks, and these are "Critical" for it to launch a subscription service, Mr Stanton says, because it needs to have more content than just its own original shows. Will it upgrade the Apple TV device? Does it have partnerships with SmartTV manufacturers that will make an Apple TV app more broadly available? The streaming giant is shifting its subscription model away from the Apple App store, which means it will be much harder for Apple to make money from Netflix customers on its iOS operating system. "Huawei has its infrastructure business. Samsung has a very profitable components division, not to mention its TV business. But Apple is extremely dependent on iPhone," he says.
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