Mar 28, 2019

Time Out audience engagement hit by Facebook changes

Time Out's audience engagement fell away by a third as Facebook's algorithm changes lowered the priority of the media group's content on the social media site. The UK-based listings company, which covers events and entertainment in 315 cities across 58 countries, generated an average global monthly audience of 144m in 2018, down 33 per cent from the 217m the group reached a year earlier. Revenue at its Time Out Market, the group's chain of food and cultural markets, rose 51 per cent, contributing to a 40 per cent increase in digital advertising in Portugal alone. Lisbon's Time Out market, which opened in 2014, attracted 4m visitors last year and posted a 95 per cent increase in earnings. Time Out increased the average number of social media followers by 16 per cent to 15.6m, placing more emphasis on Instagram, where the number has risen 149 per cent.

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