Apr 16, 2019
Amazon 'flooded by fake five-star reviews' - Which? report
Online retail giant Amazon's website is flooded with fake five-star reviews for products from brands it has never heard of, consumer group Which? has claimed. Amazon said it was using automated technology to weed out false reviews. Which?'s probe suggested fake reviews were commonplace. Only reviews marked as verified are those that Amazon can confirm were purchased on its website. The popularity of online review sites mean they are increasingly relied on by both businesses and their customers, with the government's Competition and Markets Authority estimating such reviews potentially influence £23bn of UK customer spending every year.
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