Apr 11, 2019

Pri-mania as world's largest Primark opens in Birmingham

The world's biggest Primark is opening its doors to shoppers in Birmingham. Primark said the store was a chance for it to do something "Special". Retail analyst Kate Hardcastle, from Insight with Passion, said people "Foolishly" looked at Primark as a discount brand. "Claire Cavanagh, 28, from Coventry, who is behind Vanity Claire, added:"Although I wouldn't traditionally think of myself as a department store shopper, Primark is the only shop I go where you do pick up everything in that way. Primark's retail director for the UK and northern Europe, Simon Gibbs, said it was proud to be part of the "Fabric" of Birmingham.

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