Apr 11, 2019

Primark inches towards first online trial

Primark, the value-focused fashion retailer owned by Associated British Foods, is considering click-and-collect services in what would be its first tentative foray into online retailing. Primark has traditionally been reticent about selling clothing online given the low price points of its merchandise, preferring to emphasise its social media presence, with its 7m Instagram followers and a posse of influencers driving shoppers back to its shops. The remarks about click-and-collect were made as Primark opened its largest ever store in Birmingham, which cost more than £50m and covers 160,000 square feet. "The Primark of 2000-2010 was about fantastic price and the fashion, but the store environment was staid," said Mr Bason. The company faces competition from online rivals operating at lower price points, most notably Boohoo, which recently recruited top Primark executive John Lyttle as its next chief executive.

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