Apr 29, 2019

Quietly-spoken investor seeks change at Barclays

The approach Mr Bramson is taking at Barclays is similar to he one he has taken at other companies. It has earned him the title of "Activist" investor - although it is different from the louder style used by others who also make their money by trying to force through change at companies. Its website lists only one other manager, Stephen Welker, and provides this description of their investment approach: "We seek to enhance value in our portfolio companies by offering our participation on the board, rather than through majority ownership and control of the company." "Our firm's approach provides current shareholders with a new alternative. In the absence of an operational turnaround, shareholders in underperforming companies can choose to continue with the existing situation, sell their shares at a loss, or hope a buyer for the whole company may emerge offering a modest premium to a depressed share price," it adds. While Mr Bramson is not expected to be successful on Thursday, the bank's board and its chief executive Jes Staley will be looking for clues as to whether he will walk away - or keep rattling for change.

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