Apr 22, 2019
TED 2019: How to kill a zombie rumour and fix Facebook
From so-called zombie rumours - viral online stories that refuse to die - to the difference between misinformation and fake news, much of the talk at TED 2019 has been about the need to improve online conversation. He spoke at TED about how the unintended consequences of Facebook's business model, which relies on keeping users engaged, was also making the sharing of questionable content all too easy. In conversation with TED curator Chris Anderson, Mr McNamee talked about how he had spoken to Mr Zuckerberg and Facebook's chief operating officer Sheryl Sandberg nine days before the 2016 US presidential election. Shortly after the presidential election, it became obvious that Facebook had a much bigger problem when it emerged that 126 million Facebook users had been targeted by Russian trolls spreading misinformation. "You did not need to be on Facebook or YouTube in Christchurch, New Zealand, to be dead. You just needed to be in one of those mosques."
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