May 22, 2019

European elections 2019: Change UK increases Facebook ad spend

Change UK has spent more than twice as much on Facebook ads in the last week as other parties standing in this week's European elections. The newly-formed party spent £62,650 in the period from 13 to 19 May, more than half their total spend of £120,711 since February. The Brexit Party spent nearly £100,000 in advertising on the platform during that longer period, which starts before the UK's participation in the European elections was confirmed on 7 May. The Liberal Democrats spent nearly £80,000. In 2017, parties spent about £3m on Facebook ads between them, with the Conservatives spending twice as much as the other parties combined. All of this is small fry in comparison to American elections where the Trump and Clinton campaigns spent $81m between them on Facebook ads alone in the run up to the 2016 presidential election.

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