May 15, 2019
William Hill advert linked betting to sexual success
An advert for a betting firm seen on the dating app Tinder has been banned for linking gambling to sexual success. "We considered that the text... suggested that those who gambled would be more likely to develop a friendship into a sexual relationship and therefore linked gambling with sexual success," it said. William Hill initially defended the March advert after a customer complained. The firm said customers who signed up would "Enter into a relationship with William Hill", and the advert was supposed to relate this to the nature of the business they were advertising on - Tinder. William Hill said: "We take on board what the ASA have said about this particular advert and have removed it from circulation."
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