Jun 7, 2019

Tech Tent: Apple takes a stand on design

On Tech Tent this week we ask whether the sky-high price for a low-tech product shows Apple has lost touch with reality. Breaking out $999 for the stand, rather than bundling it with the monitor, felt arrogant - as if Apple was assuming its loyal fans would pay any price for anything bearing its logo. "The services' rollout, from music to Apple Pay, and now the TV service, is not equal." Which brings us to the other big announcement from WWDC: the demise of iTunes, with users now diverted to Apple Music, Apple TV and the podcasts app. If consumers really are to continue to be drawn into the Apple ecosystem and to continue spending money on services on their iPhones, iPads and MacBook Airs, then the price of entry may have to come down.

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