Jul 17, 2019
'Cordless' Dyson fan advert falls foul of watchdog
An advert for one of Dyson's £400 fans has been labelled misleading by the Advertising Standards Authority. The video, for the company's Pure Hot and Cool Fan, suggests the fan is cordless when it actually needs to be plugged in, it said. Dyson told the ASA it did not think there was "Any reasonable prospect" of consumers thinking a tower fan or purifier could be cordless. Dyson had argued that its fans had been on the market for more than a decade. It told Dyson in future not to imply that their fans were cordless unless they actually were.
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