Jul 9, 2019

Lady Gaga in exclusive Amazon deal to launch beauty range

As an unconventional artist, Lady Gaga is taking the same approach to her new make-up line - by launching it exclusively through Amazon. The deal means Lady Gaga's first business venture will have a global reach from the outset. Amazon will launch Haus simultaneously in nine countries in September. In recent years, new beauty lines have chosen to bypass traditional bricks and mortar stores by launching online, including Kylie Cosmetics, the range owned and run by Kylie Jenner that has helped make her a billionaire. Lady Gaga said: "The last thing the world needs is another beauty brand... but that's too bad.".

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