Sep 10, 2019
British Airways: Can strike-hit airline rebuild its reputation?
To rub salt into the wounds, a report by reputation management company Alva placed BA 55th out of 65 airlines. The days when the airline promoted itself as The World's Favourite Airline have long gone, and Brian Strutton, general secretary of the pilots' union Balpa, has a couple of reasons why: cost cutting and a dumbing down of the brand. In 2009, BA's then chief executive Willie Walsh said the airline was in a "Fight for survival". Passenger growth has continued year-on-year, and the airline and its subsidiaries carried about 45 million people in 2018. The airline has a £6.5bn spending programme underway - a four-year investment on 73 new aircraft, training and services.
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