Sep 14, 2019
Conservative Party Facebook advert altered BBC headline
The Conservative Party has said it is reviewing its Facebook advertising after it was accused of misrepresenting a BBC News story. An advert featured the BBC logo with a headline saying "£14 billion pound cash boost for schools". A BBC story linked in the advert said the figure was £7.1bn. Fact-checking charity Full Fact said political parties should not "Misrepresent the work of independent journalists in this way". Clicking on the advert took readers to the original story on the BBC News website by Sean Coughlan, where it had the headline "Multi-billion pound cash boost for schools". Full Fact said that various versions of the advert with the altered headline had received between 222,000 and 510,000 impressions - although these can include multiple viewings by the same person.
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