Sep 17, 2019

Facebook to block altering of headlines in adverts

The Conservative party says it is reviewing how its Facebook adverts are produced. The social media firm took down Conservative party online adverts which had added a different headline to a BBC News story about education spending. The headline shown in the Conservative advert on Facebook replaced the original headline on the BBC story - and contradicted the contents of the story. Facebook said these political adverts had "Misused" the advertising platform - and they are now covered up on Facebook's advert library, with the warning they were taken down for breaking the website's rules. The advert carried a BBC logo and headline saying "£14 billion pound cash boost for schools" - despite the story it linked to putting the figure at £7.1bn. A spokesman for Facebook said the changes made in the Conservative adverts "Were not how we want our tools to be used".

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