Sep 11, 2019

iPhone 11: Will Apple's latest phones capture India's growing market?

Apple's latest mobile phones - the iPhone 11, 11 Pro and 11 Pro Max - will be available in India from 27 September. In recent months, Apple dropped its price for the iPhone 11's predecessor, the iPhone XR, from 73,900 rupees to 53,900 rupees. The entry-level iPhone 11 is the "Perfect successor" to the iPhone XR, Ms Bhargava said. "The discounted iPhone XR played a big part in bolstering sales in India, so its likely that with such a price for the iPhone 11, the company can really extend its market share," she added. Apple also launched the iPhone 11 Pro and iPhone 11 Pro Max, which at 99,990 rupees and 109,900 rupees a piece, will not be a key attraction as consumers will find that unaffordable.

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