Oct 16, 2019

Asos: click fate

Asos began life disrupting high-street fashion retailing. The Asos share price has trailed peers this year, while bouncing off five-year lows. Could this be a sign Asos is coming back into fashion? Black Friday, a US sales fest heavily promoted in the UK, is approaching. At its chunky earnings multiple, Asos remains priced for growth. At best it will rise just above zero in the year ahead. Asos is struggling to prove two key propositions.

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