Oct 25, 2019
Liverpool win legal battle over New Balance kit deal
Liverpool FC have won a legal battle over a multimillion-pound sponsorship deal with the US company New Balance. Giving his ruling in London, Mr Justice Teare ruled in Liverpool's favour, finding that "The New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer". Liverpool argued New Balance had not matched Nike's offer, which includes a commitment to sell licensed products in at least "6,000 stores worldwide, 500 of which shall be Nike-owned". He argued Liverpool dismissed New Balance's offer to match terms as the club was "Wedded to Nike", and that "It appears that the club had resolved to reject the New Balance match come what may". "We will continue with New Balance for the current season, in combination with preparing next season's Liverpool kits with our new supplier."
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