Oct 4, 2019

William Hill signs US betting deal with Ted Leonsis

Ted Leonsis, a US sports mogul, has signed a deal with the UK bookmaker William Hill to provide sports betting in his Washington DC stadium, as European gambling companies expand in the US. It will be the first "Sportsbook" - the US equivalent of a betting shop - built in a professional stadium in the US since the Supreme Court ruled to legalise sports betting in May last year. William Hill has a presence in eight of the 14 US states where sports gambling is legal but trails online rivals FanDuel and DraftKings in New Jersey, the largest market to allow sports betting since the Supreme Court ruling. Most of the 14 states where sports gambling is legal allow it in casinos only, while a few allow online sports betting. In May this year, Stars Group launched a betting app in the US with Fox Sports, while Flutter bought a majority stake in FanDuel in 2018. Michael Mitchell, an analyst at stockbroker Davy, said the merger was "Bad news" for other betting companies in the US because the combined Flutter-Stars Group would have "An unbeatable and impenetrable position in the US"..

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